Complete SEO Mastery: Beginner to Pro (2026)
Learn SEO from scratch: keyword research, on-page, technical, content, link building, local & AI search (GEO). Hands-on and 2026-current.
Curriculum · 68 lessons
- ARTICLE1.1 Welcome & How to Use This Coursepreview
- ARTICLE1.2 What Is SEO and Why It Matterspreview
- ARTICLE1.3 How Search Engines Work: Crawl, Index, Rank
- ARTICLE1.4 How Google Ranks: Signals & Algorithm Updates
- ARTICLE1.5 The 2026 Search Landscape: AI Overviews & GEO
- ARTICLE1.6 Lab: Audit Your Current Search Presence
- ARTICLE2.1 Search Intent: The Foundation of SEO
- ARTICLE2.2 How to Do Keyword Research, Step by Step
- ARTICLE2.3 Keyword Metrics: Volume, Difficulty & Value
- ARTICLE2.4 Topic Clusters & Keyword Mapping
- ARTICLE2.5 Lab: Build a Keyword Plan
- QUIZPart 1 Knowledge Check
- ARTICLE3.1 Title Tags & Meta Descriptions
- ARTICLE3.2 Headings & Content Structure
- ARTICLE3.3 URLs, Internal Linking & Anchor Text
- ARTICLE3.4 Image SEO & Media
- ARTICLE3.5 Lab: On-Page Optimize a Real Page
- ARTICLE4.1 Creating Content That Ranks: Quality & E-E-A-T
- ARTICLE4.2 Content Briefs & Outlines
- ARTICLE4.3 Writing for People and Search
- ARTICLE4.4 Updating, Refreshing & Pruning Content
- ARTICLE4.5 Lab: Write an SEO-Optimized Article
- ARTICLE5.1 Site Architecture & Crawlability
- ARTICLE5.2 Indexing: robots.txt, Sitemaps & Canonicals
- ARTICLE5.3 Core Web Vitals & Page Experience
- ARTICLE5.4 Mobile, HTTPS & Site Health
- ARTICLE5.5 Structured Data / Schema Markup
- ARTICLE5.6 Lab: Run a Technical SEO Audit
- QUIZPart 2 Knowledge Check
- ARTICLE6.1 Why Backlinks Still Matter
- ARTICLE6.2 What Makes a Good Link
- ARTICLE6.3 White-Hat Link Building Strategies
- ARTICLE6.4 Digital PR & Outreach
- ARTICLE6.5 Avoiding Penalties & Toxic Links
- ARTICLE6.6 Lab: Build a Link Prospect List
- ARTICLE7.1 Google Business Profile: Your Local Foundation
- ARTICLE7.2 Local Citations & NAP Consistency
- ARTICLE7.3 Reviews & Local Content
- ARTICLE7.4 Lab: Optimize for Local Search
- ARTICLE8.1 E-commerce SEO
- ARTICLE8.2 International & Multilingual SEO
- ARTICLE8.3 Video, Image & News SEO
- ARTICLE8.4 Lab: Build Your Niche Playbook
- QUIZPart 3 Knowledge Check
- ARTICLE9.1 Google Search Console Deep Dive
- ARTICLE9.2 Google Analytics (GA4) for SEO
- ARTICLE9.3 Rank Tracking & KPIs
- ARTICLE9.4 SEO Reporting
- ARTICLE9.5 Lab: Build Your SEO Dashboard
- ARTICLE10.1 The SEO Tools You Actually Need
- ARTICLE10.2 Free vs Paid: What to Use When
- ARTICLE10.3 Using AI Tools for SEO — Responsibly
- ARTICLE10.4 Lab: Build Your SEO Toolkit
- ARTICLE11.1 How AI Search Is Changing SEO
- ARTICLE11.2 Generative Engine Optimization (GEO)
- ARTICLE11.3 Getting Cited by AI Engines
- ARTICLE11.4 Future-Proofing Your SEO
- ARTICLE11.5 Lab: Optimize a Page for AI Search
- ARTICLE12.1 Building an SEO Strategy
- ARTICLE12.2 SEO Workflows & Project Management
- ARTICLE12.3 Common SEO Mistakes to Avoid
- ARTICLE12.4 SEO as a Career: Freelance & Agency
- ARTICLE12.5 Capstone: Your Complete SEO Plan
- QUIZPart 4 Knowledge Check & Final
- ARTICLE13.1 The Complete SEO Checklistpreview
- ARTICLE13.2 Templates: Keyword Map, Content Brief & Outreachpreview
- ARTICLE13.3 SEO Glossary
- ARTICLE13.4 Course Resources & Downloadspreview
Description
Master SEO end to end — from your first keyword to ranking on Google and getting cited by AI search.
The Complete SEO Mastery course takes you from absolute beginner to confident SEO practitioner, covering every part of modern search: how search engines work, keyword research, on-page and content SEO, technical SEO, link building, local SEO, analytics, the tool stack, and — crucially in 2026 — AI search and Generative Engine Optimization (GEO).
It's fully up to date for 2026: AI Overviews now appear in nearly half of all searches, Core Web Vitals thresholds have tightened, E-E-A-T matters more than ever, and ranking means showing up in both Google and AI answers. This course teaches you to do exactly that.
What's included
- 13 modules of structured, example-rich lessons
- A hands-on lab in every module so you practise on a real site
- Knowledge-check quizzes for each part
- Diagrams of key concepts and a downloadable SEO toolkit (checklists + templates)
- A completion certificate
What you'll learn
- How crawling, indexing and ranking actually work
- Keyword research and search intent that drives real traffic
- On-page SEO, content writing, and E-E-A-T
- Technical SEO: site architecture, Core Web Vitals, schema
- Link building and digital PR (white-hat)
- Local, e-commerce and international SEO
- Measuring SEO with Search Console and GA4
- Optimizing for AI Overviews, ChatGPT and Perplexity (GEO)
Who it's for
Beginners who want a real SEO foundation, business owners and marketers who want more traffic, and anyone aiming for an SEO career, freelancing, or agency work.
By the end, you'll be able to plan and run a complete SEO strategy that ranks in Google and in AI search.
Last updated: June 2026.
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